Case Study - Empowering Financial Literacy

Kukun is a family finance app that facilitates children's financial education through a cashless system, making budget management teaching both convenient and engaging.

Client
Ministry of Education, Culture, Research, and Technology
Year
Service
UX Design

Overview

In an era where financial responsibility is becoming increasingly important, the Kukun family finance application stands as a pivotal tool in fostering financial literacy from a young age. Recognizing that sound money habits begin in childhood, Kukun is specially designed to make learning about financial concepts not only accessible but also engaging for children.

The application acts as a safe and controlled environment where kids can explore various financial principles such as saving, budgeting, and understanding the value of money. Parents can utilize Kukun to set up virtual allowances, enabling their children to manage their 'funds' in a way that mirrors real-life scenarios. It employs interactive modules and games which are age-appropriate and tailored to introduce financial concepts in a fun and comprehensible manner.

Moreover, Kukun integrates the cashless concept, thereby giving parents an upper hand in monitoring and controlling their children's spending habits, a feature that trumps traditional cash allowances which can be hard to track. This also prepares children for a digital economy where transactions are predominantly cashless.

Furthermore, the app provides opportunities for family collaboration, encouraging discussions about financial goals and planning. It can foster a cooperative approach where family members can work together on financial projects, instilling the importance of teamwork in achieving financial objectives.

By utilizing Kukun, parents are not only equipping their children with the knowledge to manage their finances effectively but are also setting a strong foundation for financial independence and responsible monetary habits in their adulthood. This proactive approach ensures that the next generation is well-prepared to navigate the complex world of finance with confidence and competence.

What we did

  • Design (Figma)
  • Pitch Deck
  • Research (Maze)
Gemastik UI/UX Design
3rd Place
Cummulative money saved
Rp 178m+
Designed on Figma
112+ pages

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